Today, I want to organize my LinkedIn profile and start to post there.
But why all of a sudden? Is it worth it to create content there? Can I just write or are visuals obligatory? What do I gain, exactly? These are questions I want to answer in today’s issue. So let’s dive in.
First of all, let me explain briefly why I want to develop my presence on LinkedIn.
Is it worth it to create content there?
As you probably already know, my goal is to make $10k/mo writing online in English. It’s a very bold goal, indeed. But the reality is: I can’t suddenly go from $0/mo to $10k/mo in a finger slap. There’s a process I need to follow, and in-house work is part of this process.
I know, I know. You must be going crazy right now shouting, “BUT YOU CAN GO FREELANCE RIGHT FROM THE START, YOU WEIRDO.”
Calm down, Karen.
Going in-house is a personal choice that involves personal reasons. I understand that it’s something which will probably delay my progress a bit. But as I said, it’s a matter of personal reasons.
Anyway, if you want to land both in-house and freelance job opportunities, LinkedIn is extremely important nowadays.
That’s why if you create a strong presence there, the path to landing a good client is “facilitated”.
And when I say “facilitated”, I’m basing this on the estimated presence of 130 million decision makers on LinkedIn. This number by itself already shows why creating content there helps someone trying to land jobs considerably, whether they’re freelance or in-house.
But it doesn’t matter how many possible jobs I might land, if I can’t be consistent with my brand’s world. Firstly, I need to enjoy the content creation exactly like I do writing these daily texts.
That’s why an important question to answer beforehand is:
Can I just write or are visuals obligatory?
I particularly don’t like to deal with visuals. My thing is to write, you know?
That’s why one of my biggest worries was the necessity of creating visual content in addition to the written content. I didn’t like the idea.
But I found out that yes, I can start with just text posts! Amazing, isn’t it? Visuals are totally optional. That’s another point favoring LinkedIn.
Of course, I still need to confirm through practice. Until then, it’s all speculation.
The text style matches perfectly with the content type I want to create there. For me, the best fit for now is to show my work in public, but not in the same way as I do here.
It’s more like a third-person perspective. I want to show what I tested, what techniques I used, why I changed a headline, what I learned from an experience, and so on.
To be honest, it’s more like a technical/insightful approach. It’s less personal than these daily issues I post to my email list and my blog.
The goal, of course, is to give potential clients and employers a reason to pay attention to me.
After all, if you’re not seen, you’re not remembered.
But what do I gain, exactly?
Well… you can gain a lot.
From relevant relationships and feedback to potential clients, employers, and high-level conversations.
It’s really a matter of consistency and content quality. The rest is pretty much a consequence.
To write on LinkedIn is to make my work discoverable by people who will truly benefit from it.
The purpose is not to become a full-time LinkedIn creator.
My real purpose is to be seen and helped by high-value people.
See you tomorrow,
Daniel Costa.