Hi
Yesterday right after finishing my first ever piece of content, I noticed something very interesting.
My writing style is completely different from what I was imagining.
I mean… I thought that it was going to be something closer to a more professional, “boring” style.
But it was the complete opposite.
The way I write and feel comfortable writing is very fun and personal. I like to use humour, memes, and emojis to express my thoughts and complement my words.
It’s actually quite interesting to see firsthand the gap between expectation and reality.
However, the problem we’re going to zoom in on today isn’t related to me trying to be some kind of Latino David Chappelle. I’m not.
The problem that actually surged is the misalignment between my visual brand identity and my writing style.
If I want to come up with something fun and personal, I don’t think my website is setting the expectations for this correctly.
Actually, maybe it’s the other way around.
When people enter my website, they may think that I’m some kind of Dan Koe from Temu, trying to replicate his brand style and voice.
That’s something I’d like to avoid like Europeans avoid showering.
To be honest, I want my website to set expectations for my writing style right away, so the reader will enter my world completely aware of how things work.
If possible, I don’t want to deal with angry grammar cops and humor sommeliers saying,
“Sir, this is not the correct use of the word sommelier.” 🤓 ☝🏼
That’s why I decided to make a few changes in my visual brand identity and adjust both my website and X profile.
I want to finish off these two so I can focus entirely on the freelance and work outreach.
I know I said yesterday that I was going to do outreach today, but these things can’t be neglected. They must be ready to receive traffic and potential readers.
It’s part of the business.
And by the way, this whole thing made me reflect on the feeling of not having a niche.
This factor has been a pain in my ass for the last few days because when I start to write, I don’t necessarily know exactly what I’m going to write.
I discover as I’m writing.
But if there’s one thing I’m certain of it’s that I want to write about things that make me feel great.
I don’t want to follow common standards like productivity, hustle, biz opp, etc.
I want to create something new and cool, made from my own experiences and journey.
That’s what makes me unique.
And if I’m unique, I don’t need to worry about a niche.
I am the niche.
And that brings me an inexplicable feeling of freedom, a relief from the pressure that a niche usually generates.
Your buddy,
Daniel Costa
